行业趋势

TREND

Four Major Trends

Regulations & Standards

Evolving global food safety regulations are accelerating the clean-label movement, driving demand for natural preservatives.

Shifting Consumer Preferences

Over 60% of global consumers prioritize purchasing "preservative-free" or "zero-additive" foods (Mintel, 2022). 45% of Chinese consumers actively avoid preservatives when shopping (Kantar Worldpanel, 2023).

Cost Efficiency

High-cost imported bio-preservatives strain budgets and inflate retail prices.

Brand Differentiation

Innovative clean-label solutions enhance brand trust and competitiveness in a crowded market.

Consumer Preferences

CONSUMER

According to a report on global food and beverage trends released by Mintel in 2022, over 60% of consumers stated they prefer purchasing foods labeled as "preservative-free" or "zero-additive preservatives".

In a survey targeting Chinese consumers conducted by Kantar Worldpanel in 2023, approximately 45% of respondents indicated they pay special attention to whether products contain preservatives when purchasing food and tend to choose preservative-free options.

market performance

MARKET

According to retail market monitoring data from Nielsen, between 2022 and 2023, sales of foods labeled "preservative-free" or "zero-additive preservatives" increased by approximately 20%.

In the baked goods market, data from Euromonitor International shows that products positioned with "additive-free" and "healthy" concepts far outperformed traditional baked goods in sales growth, with zero-additive preservative products capturing a significant market share.

ADVANTAGE

Our advantages

Product Innovation

Our Fermented Glucose Flour, a natural bio-preservative, empowers clients to innovate by offering a clean-label alternative to synthetic chemical preservatives.

Value Enhancement

Elevates product value by meeting clean-label demands, ensuring food safety, and extending shelf life.

Cost Advantage

As China’s first developer of Fermented Glucose Flour, Shanghai Yinong breaks international monopolies, delivering premium quality at competitive pricing.

Competitive Edge

Strengthens market positioning through clean-label compliance, helping clients build competitive barriers and stand out in the market.

Consumer-Centric Approach

Enables brands to respond to health-conscious consumer demand, boost loyalty, and drive repeat purchases.

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